ROLE:
The Creative Director will supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers and project managers in the strategic development of messages and deliverables. This role will prioritize work and resources across engagements based on short-term and long-term needs, establishing production schedules by collaborating with designers, copywriters and production departments. The Creative Director will review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.
SUPERVISORY RESPONSIBILITES:
• Budgeting, hiring, training and staffing
• Organizes and oversees the schedules and work assignments
• Hands-on management with heavy emphasis on creative collaboration
• Coaching, mentoring and developing employees
• Monitoring performance and initiating action to strengthen results
• Translating corporate goals into functional and individual goals
• Conducts performance evaluations that are timely and constructive
ESSENTIAL FUNCTIONS:
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.
• Present, or oversee presentation, of final concepts and obtain approvals for deliverables.
• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results and identifying opportunities.
• Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
• Analyze brand tracking, market trends, consumer need and the competitive landscape.
• Meet budget standards by forecasting and managing expenses.
• Produce promotional materials by developing basic presentation approaches and directing layout, design and copywriting.
• Determine and monitor production schedules and provide work direction to staff.
• Determine project content by reviewing, approving art and copy materials developed by staff.
• Develop basic presentation approaches by reviewing materials and information presented by client and coordinating creative activities.
• Determine production requirements by reviewing client requirements and considering internal scheduling factors.
• Obtain client approval by presenting final layouts to the leadership team.
• Improve quality results by evaluating and re-designing processes and recommending changes to art, copywriting and production.
• Monitor, revise and improve marketing plans and quality results by studying creative processes, analyzing campaign results and implementing necessary changes.
• Develop marketing strategies by examining client objectives and planning, scheduling and completing design and production requirements for direct marketing, telemarketing and advertising.
• Keep clients informed by compiling, analyzing and reporting marketing results and forwarding plan projections and updates.
• Update job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks and participating in professional organizations.
• Performs other related duties as assigned.
SKILLS:
• Advanced written and verbal communication skills, active listener
• Productivity & Project Management
• Proactive, with a high level of organization
• Promoting process improvement
• Conducting marketing research
• Creating and fostering work relationships
• Developing creative standards
• Decision-making and analytical skills
KEY PERFORMANCE INDICATORS (KPI):
• Ability to determine business needs and Company objectives for brand presence
• Continuously improve by capturing and analyzing the appropriate marketing data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (marketing, sales) to manage reputation, identify key players and coordinate actions
• Practice time management skills and proven ability to meet deadlines
QUALIFICATIONS AND EDUCATION REQUIREMENTS:
• Bachelor’s Degree in Marketing required (Master’s degree preferred)
• 7+ years of creative direction in an agency or corporate setting
• Proven experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
• Proven experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
• Proven experience with concept development
• Highly skilled with leading a team of creative talent
• Strong creative vision with an understanding of business objectives
• Background in Keynote, Google Suite, PowerPoint, and Adobe Creative Suite (Photoshop, After Effects, Illustrator, Premiere, and Animate)
PHYSICAL REQUIREMENTS:
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds if needed.