Marketing Analyst

• Lead Salesforce Marketing Cloud (SFMC) data infrastructure management, serving as a subject matter expert and support for UAT within the department
• Work with IT to determine best path for data implementation, configuration, migration, and integration within SFMC
• Support of current SFMC and complementary technology systems through day-to-day system maintenance and auditing
• Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise, especially within the Salesforce ecosystem
• Contribute to the documentation of the SFMC data architecture and individual project documentation
• Closely work with legal and compliance teams to ensure that SFMC campaign universes meet all corporate, state, federal, and contractual regulations and standards
• Triage incoming data requests evaluating for clarity, completeness of problem/objective statement, and complexity for determination of release suitability
• Leverage critical thinking skills to improve operational data processes relative to campaign needs
• Ensure SFMC offers a user-centric data experience that allows marketing team to effectively convert consumers through campaign strategies
• Collaborate with Marketing Campaign Managers to gather campaign requirements, validate data counts/sources, and report on a variety of types of email, direct mail, SMS, digital, and telemarketing campaigns executed in SFMC
• Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
• Work with team to develop statistically valid campaign tests, with cells appropriately tracked to ensure accurate results
• Identify opportunities to build and add data-driven solutions that help marketing teams tailor SFMC campaigns to customer behavior, preferences, and multi-channel initiatives
• Enhance marketing attribution model that associates relative metrics to individual and/or comprehensive marketing vehicle communications across campaigns
• Track, report, and analyze the performance of marketing campaigns, ad-hoc analytic requests, and development/automation of regular reports using SQL, predictive intelligence and out of the box reporting in SFMC, spreadsheet (Excel) models, web analytic tools (Google Analytics 360 Dashboards), etc.
• Track historical marketing campaigns to provide benchmarks, evaluate results, and provide recommendations for future marketing promotions

Minimum Experience