- Collaborate with the marketing team to create and execute digital marketing campaigns aligned with overall marketing goals.
- Develop and maintain a digital marketing calendar to ensure timely execution of campaigns and initiatives.
- Team handling experience
- Content writing experience
- Experience in overseeing development and management of website
- Plan and execute paid digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Monitor campaign performance, optimize ads, and adjust strategies to maximize ROI.
- Collaborate with the web development team to ensure the website is optimized for search engines and user experience.
- Regularly review website analytics to identify areas for improvement and implement necessary changes.
- Develop and execute social media strategies to drive engagement, increase followers, and enhance brand visibility.
- Create and curate engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
- Monitor social media channels, respond to customer inquiries, and manage online reputation.
- Plan and execute email marketing campaigns to nurture leads, retain customers, and promote products or services.
- Share industry insights and recommendations with the team to drive innovation and continuous improvement.
- Bachelor’s degree in marketing, communications, or a related field preferable.
- Proven experience in digital marketing, preferably in a similar role.
- In-depth knowledge of digital marketing strategies, tools, and techniques.
- Proficiency in Google Analytics, Google Ads, social media platforms, and email marketing software.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Ability to work independently and collaboratively in a team.
Expectations from Candidate:
- To handle social media channels effectively for various verticals.
- To make result driven contribution to the marketing campaigns of the business & drive growth