MARKETING MANAGER

Collaborate with the marketing team to create and execute digital marketing campaigns aligned with overall marketing goals.
Develop and maintain a digital marketing calendar to ensure timely execution of campaigns and initiatives.
Team handling experience
Content writing experience
Experience in overseeing development and management of website
Plan and execute paid digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Monitor campaign performance, optimize ads, and adjust strategies to maximize ROI.
Collaborate with the web development team to ensure the website is optimized for search engines and user experience.
Regularly review website analytics to identify areas for improvement and implement necessary changes.
Develop and execute social media strategies to drive engagement, increase followers, and enhance brand visibility.
Create and curate engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
Monitor social media channels, respond to customer inquiries, and manage online reputation.
Plan and execute email marketing campaigns to nurture leads, retain customers, and promote products or services.
Share industry insights and recommendations with the team to drive innovation and continuous improvement.

Qualifications

Bachelor’s degree in marketing, communications, or a related field preferable.
Proven experience in digital marketing, preferably in a similar role.
In-depth knowledge of digital marketing strategies, tools, and techniques.
Proficiency in Google Analytics, Google Ads, social media platforms, and email marketing software.
Strong analytical skills and ability to interpret data to drive decision-making.
Ability to work independently and collaboratively in a team.

Expectations from Candidate:

To handle social media channels effectively for various verticals.
To make result driven contribution to the marketing campaigns of the business & drive growth